STEPHANIE SMALL-ROSS
COPYWRITER
Only at Shoppers
Brief:
Create a simple 3-page flyer to promote corporate brands.
Concept:
The original 3-page flyer was so well received, it grew into a 48-page biannual magazine and Only at Shoppers became a brand. I was the editor, researcher and writer for each of the magazines. Working with a designer we would create a theme for each issue and work together with the category management team to find the right products to fit the stories.
Executions:
Logo, online, videos, magazine, in-store, out-of-home and experiential.
Shoppers Love. You. Eco Bag
Brief:
Design an eco bag for the Shoppers Love. You. launch.
Concept:
Shoppers Love. You. (recently rebranded as Shoppers Foundation for Women's Health) was the charity organization for Shoppers Drug Mart. It focused on women's health and empowerment. Working with my AD partner, we came up with a concept that focused on the moments in which people feel good about themselves; those moments when we overcome adversity and allow ourselves to feel strength, pride and joy.
Executions:
Eco bag and charity shoebox.
Holiday Gift Guide
Every year, Shoppers puts out a Holiday Gift Guide. It's the chance for our creative team to really shine with exquisite photography and brilliantly written headlines (if I do say so myself). This 2016 guide is my favourite. It was my goal to break free from trite retail holiday messages and find more engaging ways to communicate our seasonal offerings.
