STEPHANIE SMALL-ROSS
COPYWRITER
Spring Beauty Campaign
Brief:
Encourage exploration of the new spring cosmetic lines.
Concept:
Beauty has evolved into a form of self-expression. As people experiment with their own style of beauty, they come up with some really inspirational creations. For this campaign, we wanted to celebrate the trends that come from amateur beauty enthusiasts. "You are inspo" was the main headline and "Original is cool" was the secondary message (originally "Weird is cool").
Executions:
In-store, digital, website and social.
Mother's Day Beauty Campaign
Brief:
Create inspirational quotes for the Mother's Day campaign.
Concept:
Although the goal was to display these quotes alongside products, it was important to me that they remained sincere and genuine. So I turned to the women in my life - my mother, nana, aunts - and developed quotes based on their pearls of wisdom.
Executions:
Magazine, online, social, in-store, owned and paid digital media.
Results:
The quotes were well received (people in the SDM office have them on their walls) and were used in a successful social media campaign.
Murale
As the copy lead for Murale in-store marketing, I wrote and edited all of Murale's seasonal campaigns.
